The W4E Offer Engineering Day
A strategic reset for technical B2B offers that aren't converting.
One day. One expert.
Total clarity on what you're really selling and why it matters.
Join the Waiting List
Any of These Comments Sound Familiar?
"So... what exactly do you do?"
When buyers consistently struggle to understand your offering, it's not your product. It's how your offer is structured.
"Is it like…?"
If you're constantly being compared to competitors, your unique value isn't coming through clearly.
"Sounds interesting, we'll have a think..."
When your service is hard to explain, it's hard to buy and buyers lose confidence when your pitch changes depending on who's selling.
What Is The Offer Engineering Day?
Audit Current Positioning
I'll thoroughly examine your messaging, materials, and how your offer is currently positioned in the market.
Define Target Audience
I'll create a detailed analysis of who you're targeting and the behavioural science powering their decision-making.
Rebuild Around Customer Decisions
Your service offer will be restructured based on how your customers actually make purchasing decisions.
Define a Clear Sales Story
I'll create a narrative that aligns your team's understanding with your buyers' expectations.
Simplify Website Structure
You'll receive a proposed website structure that clearly communicates your newly engineered offer.
Who It's For
Technical Businesses
Engineers, manufacturers, tech companies, and software developers. Any business where there's a technical element to your products or services.
You're Service-Focused, Not Outcome-Focused
Your current offering emphasises what you do rather than the results you deliver for clients.
Inconsistent Pitching Across Your Team
Everyone describes your offering differently, creating confusion for potential buyers.
Buyers Hesitate, Stall or Ghost
Your prospects express interest but regularly fail to convert, leaving deals in limbo.
It's also perfect if you need help with marketing content, are considering a rebrand, or seek a long-term partner who understands technical B2B.
What You Get
Need-Led Core Offer
A sharper, customer-focused version of your primary service offering.
Defined Sales Narrative
A compelling story that aligns your team's understanding with buyer expectations.
Website Structure
A proposed homepage and key page structure that communicates your offer clearly.
Actionable Summary & Pitch Deck
Ready-to-use materials for team alignment and early sales conversations.
How The Day Works
Kick-off Session (60 mins)
We'll walk through your current offer, goals, and blind spots to establish a foundation for the day's work.
Deep Work Session (Solo)
I'll audit, map, and reframe your offer structure, focusing on clarity and customer decision-making.
Wrap-up Session (30 mins)
I'll present the new structure, story, and outputs, answering any questions you might have.
Next-day Delivery
You'll receive all deliverables by the following working day, ready for immediate implementation.
Why It Works

From Vague to Clear
When your offer is clear, buyers understand faster
From Complex to Simple
When your story is simple, sales get easier
From Struggle to Structure
When your business has structure, it sells itself
The Offer Engineering Day delivers clarity quickly and practically without weeks of PowerPoint presentations. It's not just about better words; it's about giving your business a framework that naturally drives sales.
Ready to Feel Confident in How You Sell Your Service?
1
Day
All it takes is a single focused working session
£1,500
Fixed Fee
Clear pricing with no hidden costs
24h
Delivery
All materials in your hands by next working day
The Offer Engineering Day is where we start. From there, I can help you roll it out through web copy, sales materials, social content, or a full rebrand. But it all begins with clarity.