About Me

(And You)

Who do I work with?

I work with businesses who know their work is solid, but feel their message hasn’t quite caught up.

The website looks fine. The content exists. The ads are running.

Yet conversations take longer than they should, and marketing effort doesn’t seem to pay back in proportion to the time or money going into it.

That’s usually where I come in.

W4E is aimed primarily at technical businesses:

Engineering.
Manufacturing.
Software and IT.
Professional services with complex or specialised offers.

These are environments where the work is nuanced, the value is hard to summarise, and oversimplifying feels risky.

That doesn’t mean I only work in those sectors.

The problems I help with exist in plenty of other businesses too.

The thinking applies wherever clarity matters and decisions take thought.

Why work with me?

Before I did this work, I spent years inside technical and commercial environments.

Engineering.
Manufacturing.
Technical recruitment.

I’ve worked in businesses where the service was strong, the expertise was real, and the marketing struggled to explain it clearly without overcomplicating things.

That experience shapes how I approach this work.

I’m not interested in surface-level messaging or clever lines. I’m interested in helping people understand what matters, quickly and without friction.

How I think about this work

Most marketing problems aren’t caused by a lack of effort. They come from a lack of shared clarity.

When teams aren’t clear on who they’re really speaking to, the problem they’re solving, and what needs to be understood for a decision to happen, everything downstream gets harder.

Websites explain instead of guide. Content feels inconsistent.
Ads interrupt instead of connect.

My job is to help bring that clarity back so everything else works more easily.