I spent years in engineering, manufacturing, and technical recruitment before I moved into this. Not the typical backstory.
But it's the reason I understand how your business works, and how the marketing should get you the results you want.
Good businesses lose to worse ones with better targeting.
Those industries taught me how businesses actually run. Not the marketing version. The version where the product is solid, the team knows what they're doing, and nobody can explain it properly on paper. I watched businesses with genuinely great services lose out to competitors who weren't as good.
And it wasn't because they had a bigger marketing budget, it was because they worked out who they were serving and how to talk to them.
That's what I fix.
No agency. No team behind a logo. It's me.
Every new client starts with a Sherpa day: a focused session that works out your positioning, your audience, and your plan. For businesses that need to go deeper, I build the audience profile and messaging foundations that make every piece of marketing connect. Then, if you need it, I write the copy.
I'm not an agency. There's no team behind a logo. It's me. You talk to the person doing the thinking and producing the work.
I've watched a client refer two more after seeing the work.
I've watched a business owner hand the mockups to their designer and say “copy this exactly.”
I've watched people who dreaded writing a single LinkedIn post start producing content they were proud of, because for the first time they knew what to say and who they were saying it to.
That's what happens when the thinking gets done first.
The call is just a conversation.
30 minutes. Your business, what you're trying to do, and whether I'm the right person to help. Sometimes I'm not, and I'll tell you that too.