FAQs

No, but that’s where I tend to do my best work.

I work particularly well with businesses that have complex, specialist, or technical offers, where the challenge is explaining value clearly without dumbing things down.

That said, the problems I help with aren’t unique to those sectors. If your messaging feels unclear, inconsistent, or harder than it should be, the same thinking applies.

Usually small to mid-sized businesses without a dedicated marketing team, or with one or two people covering a lot of ground.

Big enough to know clarity matters. Small enough that wasted effort is felt quickly. If that sounds like you, you’re probably in the right place.

It’s practical messaging work. Sometimes that involves writing. Sometimes it involves fixing what comes before the writing.

If the thinking isn’t clear, writing more words won’t help. I focus on getting the foundations right first, then applying them where they’ll make the biggest difference.

Yes, if that’s what makes sense. But I won’t jump straight into writing without understanding the problem first. That’s how people end up rewriting the same pages again in six months.

If you want words without thinking, I’m probably not the right fit. If you want copy that holds up, we’ll start with clarity.

Not at all. Many businesses recognise themselves in more than one. That’s normal.

If you’re unsure, pick the one that feels closest or just get in touch and explain what’s going on. We can work it out together without committing to anything.

It depends on the problem and how much clarity already exists. Some issues surface quickly. Others need a bit more digging.

I’ll always be upfront about scope and effort before we start. No surprises, no open-ended wandering.

Absolutely, where it makes sense. The more I work with a client, the deeper understanding I gain and the more help I can provide ongoing.

That’s exactly why the courses exist. If you want to build this capability in-house rather than outsource it indefinitely, the DIY route is often the better option. You’ll get the thinking and structure without needing me involved day to day. I can then adopt an external mentor role providing help as required.

The simplest way is to get in touch and explain what’s not working. We'll do a video call to help me understand the problem and, if I can help, we can take it from there. Ideally, I like to meet face to face after that initial call as we both need to be sure we can work together.

If you’re looking for quick fixes, clever slogans, or someone to “just make it sound better”, this probably won’t be a good fit.

But, if you want marketing that’s clearer, calmer, and easier to work with, we’ll likely get on fine.