You've got something real. The marketing doesn't show it.
Your clients value you. Winning new ones takes more effort than it should. You're often competing on price when you should be competing on value. Marketing happens in bursts. Nothing connects. You've probably tried a few things that didn't produce much and you're cautious about throwing more money at the same problem.
The problem isn't effort. It's direction.
Four things on paper. Ready to use.
A defined value proposition
The words that explain what makes your business different, tested in the room and ready to use.
An ideal customer profile
The specific people you're trying to reach, what drives them, and what they need to hear.
Refreshed positioning & messaging
How your business shows up in the market, made specific enough to actually land.
A 12-step action plan, 90-day focus
Not a strategy document for the shelf. A plan with steps, timescales, and your name next to each one.
A guided day. Not a course.
Nobody stands at the front with slides. It's a structured, collaborative process built around your specific business. The thinking gets extracted from you, structured, and turned into something you can use.
Some take the plan and run. Some go deeper.
The action plan is designed to be acted on immediately. Some clients do exactly that. Others find that the day surfaces a need to go deeper: a full behavioural profile of their buyers, a messaging blueprint that makes everything consistent, and the tactical output built on those foundations.
That's Audience Intelligence, the natural next step for businesses that want the depth to match the direction. The day tells you which one you are.
Explore Audience Intelligence →Questions, answered.
QHow much does it cost?
£2,000 plus VAT. That includes the full day, the preparation beforehand, and the complete output: value proposition, ideal customer profile, positioning, messaging, and a 12-step action plan.
QHow long does it take?
One day. Most of the value is in the room, but there's preparation before and a structured output delivered after.
QWhere does it happen?
Always in person. Either at your workplace or in a neutral environment, whichever helps you think best.
QWhat if I already know who my audience is?
You might. Most business owners think they do. The day usually reveals segments and nuances they hadn't considered, which changes how the messaging lands.
QDo I need to do anything afterwards?
The action plan is designed to be acted on immediately. Some clients take it and run. Others want to go deeper with Audience Intelligence: the full behavioural profiling and messaging foundations that make every tactic connect. The day tells you which one you are.
QWhat if it's not right for my business?
That's what the 30-minute call is for. If Sherpa isn't the right starting point, I'll say so.
Start with a conversation.
30 minutes. Your business, your situation, and whether a Sherpa day is the right starting point.